Telegram is one of the fastest-growing messaging platforms, with over 900 million active users worldwide. With its secure and feature-rich environment, it offers a powerful advertising system for businesses and marketers. Telegram Ads is a relatively new advertising platform that enables brands to reach target audiences directly within public channels with over 1,000 subscribers.
In this guide, we will walk you through everything you need to know about Telegram Ads, from how they work to setting up your campaign successfully.
What Are Telegram Ads?
Telegram Ads are sponsored messages displayed in large public channels with at least 1,000 subscribers. Unlike traditional telegram ads networks, Telegram Ads are designed to be minimalistic and non-intrusive, appearing as text-based messages with a clickable link.
Key Features of Telegram Ads:
- Non-intrusive format – No pop-ups, images, or videos.
- Targeted audience – Ads are displayed in relevant public channels.
- Cost-effective – Advertisers only pay for impressions.
- Privacy-focused – No tracking of personal data.
How to Set Up Telegram Ads
If you want to advertise on Telegram, follow these steps:
1. Create a Telegram Ads Account
To start advertising, go to the Telegram Ad Platform (ads.telegram.org) and create an account using your Telegram number.
2. Set Up a Campaign
Once logged in, click on “Create Campaign”, and provide the following details:
- Campaign Name – A unique name for your campaign.
- Target Audience – Define the geographical location, language, and interests of your audience.
- Budget – Set your ad budget (minimum entry is around €2 million, as of 2024, for large-scale advertising campaigns).
3. Create an Ad Group
After creating a campaign, set up an Ad Group:
- Choose Channels – Select relevant public channels where you want your ad to appear.
- Set Bidding – Choose how much you’re willing to pay per 1,000 impressions (CPM model).
- Define Audience Parameters – Telegram lets you filter by region, language, and channel topics.
4. Write Your Ad Copy
Telegram Ads are text-only, so you need an engaging and clear message. Key points:
- Keep it short and direct (160 characters max).
- Use a call-to-action (CTA) like “Join Now” or “Learn More.”
- Add a relevant URL to your website, bot, or channel.
5. Submit and Launch
Once your ad is ready, review it and submit it for approval. Telegram manually reviews ads to ensure they comply with policies. If approved, your campaign will go live.
Best Practices for Telegram Ads
- Target the right channels – Choose channels relevant to your niche.
- Optimize your ad copy – Make it compelling and action-driven.
- Monitor performance – Track metrics like impressions and clicks.
- A/B test different messages – Experiment with different ad copies for better results
Telegram Ads offer a unique and effective way to promote your brand within high-traffic public channels. With precise targeting and a simple text-based approach, businesses can reach engaged audiences efficiently. If you have the budget and a strong strategy, Telegram Ads can be a valuable addition to your marketing arsenal.